by Chris Lennox Founder Bestroutes.bike
What a way to end a year! Its the 31st of December and we are delighted to officially announce a new partnership with Vittoria Industries Ltd. Since 1953 Vittoria Industries Ltd. has built highly reputable partnerships within the cycling industry and created a unique brand image. Today’s Vittoria Industries Ltd. is the world’s leading manufacturer of bicycle tyres, with an annual production of more than 7 million tyres and 900.000 famous tubulars and cotton tyres. Its research & development center develops the best racing tyres for all levels, especially the unique Corsa Series cotton tyres.
Vittoria sponsor UCI World Teams, Giant Alpecin and Team Lotto NL- Jumbo as well as 6 UCI Continental professional road teams and 16 other UCI Continental teams including the Wiggle Honda Womens Pro Team. They also sponsor 2 Cyclo Cross UCI teams including team Selle italia Guerciotti Elite.
Most important to us they now also sponsor and headline the Best routes website! We shall be running their new carbon wheel and tyre sets and taking them on the road around events in the UK to let racing fans see them in the flesh, so watch out for the Best Routes road team at an event near you! Come and speak to us!
This is a great start for our 2016 season campaigns and we shall be including routes supplied by Vittoria on the website. The routes will come from their Pro team partners and will be from all over the world. We are excited to be able to showcase these routes which will come from Itlay, The Netherlands and other international top cycling destinations including the USA. We will keep you informed as routes are released!
We are working closely with other potential sponsors and hope to make further announcements in the new year. Until then keep pedalling and a happy new year to all!